Organogenesis CRM Vendor Selection

Customer Relationship Management

Challenge

Organogenesis needed to modernize and consolidate its customer service, sales, and customer-facing systems and enhance its team’s ability to service its customers and patients directly. 

The existing CRM technology was no longer meeting the needs of the organization.

“We needed a project management professional that would assist with vendor selection and due diligence.”

Solution

Organogenesis chose Salesforce for their CRM solution. Salesforce is a cloud-based software designed to help businesses provide customers with amazing service, find more prospects, and close more deals. 

Osprey coordinated with stakeholders to further define the requirements and appropriate prioritization of phases in the implementation of Salesforce.

  • Established and implemented a Minimum Viable Product (MVP)
  • Implemented enhancements through a three-phase approach
  • Worked with internal staff and vendors to develop a plan, budget, and timeline that met the organization’s objectives.

Communication

Multiple customer communication channels configured to enable faster, more effective communication (Customer 360).

Efficiency

Sales, Customer Service Reps, and Managers can tackle their daily tasks more efficiently.

Tools

Additional features within Salesforce have improved the management of automation, analysis, and processes.

Strategy

Improved ability to analyze customer and sales data and design strategies to boost sales.

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Osprey Life Sciences is excited to be exhibiting at the Bio IT World Conference, Boston, April 15-17.
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