Organogenesis CRM Vendor Selection
Customer Relationship ManagementChallenge
Organogenesis needed to modernize and consolidate its customer service, sales, and customer-facing systems and enhance its team’s ability to service its customers and patients directly.
The existing CRM technology was no longer meeting the needs of the organization.
“We needed a project management professional that would assist with vendor selection and due diligence.”
Solution
Organogenesis chose Salesforce for their CRM solution. Salesforce is a cloud-based software designed to help businesses provide customers with amazing service, find more prospects, and close more deals.
Osprey coordinated with stakeholders to further define the requirements and appropriate prioritization of phases in the implementation of Salesforce.
- Established and implemented a Minimum Viable Product (MVP)
- Implemented enhancements through a three-phase approach
- Worked with internal staff and vendors to develop a plan, budget, and timeline that met the organization’s objectives.
Communication
Multiple customer communication channels configured to enable faster, more effective communication (Customer 360).
Efficiency
Sales, Customer Service Reps, and Managers can tackle their daily tasks more efficiently.
Tools
Additional features within Salesforce have improved the management of automation, analysis, and processes.
Strategy
Improved ability to analyze customer and sales data and design strategies to boost sales.
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